Reb on the Web

In 2008 I served as a guest blogger for the Best Friends Animal Society (the HBO of the animal welfare world, for those of you outside of the humane arena). The blog discussed how non-profit humane organizations could get their messages out inexpensively via YouTube videos.

The blog spot was offered after the debut (and viral success) of my first (amateur) music video, created with colleagues at AHA! See the video on YouTube.

The video went viral among humane organizations all over the world, and is currently used in the school-age education programs of the Royal Society for Prevention of Cruelty to Animals in Queensland, Australia. The video has appeared on Dutch public television, at 90+ South African humane societies, as well as on the websites of hundreds of humane organizations in the United States.

Irrational Inquirer breaks the ice with police officers

Irrational Inquirer SamplePDF File

Irrational EnquirerAs co-founder and former president of a humane organization in Lake County, I conducted informal education sessions about homeless cats and the humane solution to the problems arising from their unchecked reproduction. The audiences for these sessions included municipal officials and police officers, who are on the front lines for complaints about homeless cats taking up residence in a neighborhood.

The organization's co-founder and I found the police officer audience a particularly hard group to engage. They tended toward disbelief of the statistics we had gathered from around the country which illustrated how a small colony of homeless cats can quickly explode into epic numbers! Indeed, the statistics do sound rather far-fetched—like something out of a supermarket tabloid!

My solution: Put the statistics into a supermarket tabloid format. Using this hand-out as the lead-off piece for the education sessions helped break the ice with this tough-nut-to-crack crowd. Acknowledging the "far-out-ness" of the statistics up front gave us an opening to explore the statistical evidence convincingly.


Facilitator Guide provides structure with latitude

CI 101 Faciliator Guide (sample pages) • PDF File, created for CCIM Institute

CCIM Facilitator GuideCCIM Institute educates commercial real estate executives and professionals. The Institute's curriculum presents advanced concepts which are taught by the most successful and knowledgeable commercial real estate professionals in the country.

For these top-notch facilitators, a paint-by-numbers facilitator guide would be an insult! The guide is designed to:

  • achieve the institute's goal of consistent delivery of the course content
  • support the instructors by providing a solid instructional framework with plenty of flexibility built-in to accommodate individual styles.

The guide features pre-organizers, suggested learning activities, discussion questions, transitions, and summaries.

This sample includes no proprietary content. It features pages from the up-front facilitator preparation section.


Values message inspires a bi-lingual workforce

Corporate Values of PacMoore Products PDF File

PacMoore MissionFor the past several years I've been privileged to work with Ranya Verson of Performance Solutions Inc., an expert in multi-cultural workforce education. PSI's client PacMoore Products is dedicated to the values upon which it was founded and which continue to support its growth and success. With PSI, I designed a series of banners in English and Spanish to promote the company's core values. The banners were posted in the plant and in the busy lunchroom. To convey PacMoore's commitment to its people, each value is embodied in a human face instead of an abstract image.

Reach Me

Rebecca Adler

Contact me via e-mail

Call me (mobile): 708.721.3973