Personal Branding for Technology Professionals


Lucky me! I got to work with internationally recognized branding expert Lesley Everett on this fantastic CompTIA project. Beginning with Lesley’s many popular books as source material, and continuing with subject matter expert interviews with her, I designed and developed two workshop kits for AITP chapters nationwide to deliver to members.

The two workshops give technology workers tools to enable them to share with others who they are, what they do, and what they’re great at (in a very natural, non-annoying way).

A pre-class mobile quiz kicks off the course while attendees are waiting for the workshop to begin. This engagement technique is one I often use—priming the learners for what’s to come with a fun “Hey, did you know?” activity.

The fully scripted Facilitation Guides and PowerPoint decks I designed provided an instructionally sound path for AITP chapter leaders to deliver valuable content to their members.

Multi-modal Learning

PROJECT—PurseStrings Education: Classroom, Webinar, and Platform

Pursestrings is dedicated to teaching financial and insurance professionals how women’s financial needs are different—and how to best serve the female market.

As lead designer for all of Pursestrings’ professional education, I’ve developed content for financial professionals to learn via face-to-face classroom; Adobe Connect webinars; and within the self-paced platform. Assets I’ve developed include videos, PowerPoint presentations, Articulate Rise quizzes, and Word/PDF documents.

All materials are developed to align with the gorgeous branding elements developed for Pursestrings by DesignScout.

Mobile Salesforce Deployment

Project—mobile sales roll-out


I love working on new technology rollouts! For this project I designed and developed materials to support a country-wide roll-out of iPads with a custom sales app. I worked with a fantastic cross-functional team including IT, marketing, change management, and device delivery. Deliverables included classroom facilitation guide and participant workbook; assessments created on Brainshark; video vignettes for post-classroom viewing; and a Getting Started Guide to help sales agents become productive as soon as the iPad was removed from its box. Working with the client’s IT team, we experimented with different ways to present material in the classroom using just the iPad.

I also scripted video vignettes and directed employee talent on day of  the shoot; edited videos and prepared for deployment via Brainshark.

Irrational Inquirer Breaks the Ice with Police Officers

Project—Humane Feral Cat Management Training with Law Enforcement Officers


As co-founder and former president of a humane organization in Lake County, I conducted informal education sessions about homeless cats and the humane solution to the problems arising from their unchecked reproduction. The audiences for these sessions included municipal officials and police officers, who are on the front lines for complaints about homeless cats taking up residence in a neighborhood.

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Inclusion Catalyst

Project—Inclusion Catalyst


With Drake Resource Group, Inc. (DRG)

DRG’s Fortune 100 client sought a tool to encourage work teams to practice inclusion on a daily basis. Using source material primarily from the books The Medici Effect and Conceptual Blockbusting, I designed a team workbook featuring a series of creative brainstorming activities that can be performed by groups anywhere in the world, using materials that are easy to obtain. The budget was small but the ultimate product was delivered using professional quality graphics in a format that the client could easily update as needed (Microsoft Word with styles).

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